Using trusted marketing to fly above competition

First of all, thank you to every member who is serving or who has served the United States – WE APPRECIATE YOUR SERVICE!

This website is dedicated to those who have served or are currently serving, and we will maintain that mentality with the content we produce.

The purpose of our site is to write content, mainly marketing related, to help businesses soar above their competition.

If you’re new, this short video with 22 tips will help provide a basic foundation for you moving forward.

Web Design Ideas That Fantasy Sports Websites Can Easily Implement

As a fantasy site owner, you can create a website to help get you more business and to keep your current players up to date. You can share pictures, videos, and offer specials through your website. Get some web design ideas that will work for you here if you have a fantasy football related website.


Ideas For A Fantasy Sports Website

If you aren’t sure of what kind of website you can create, these ideas can help. The main thing to do when trying to create a website is to think of what you can do to create something that is easy to update regularly. Mix and match these ideas and find t he best fantasy sports web design company to make the ideal site in this niche.

  • Fantasy Sports Blog – Creating a blog is easy, and the easiest way to do so on your own website is to use a content management system like WordPress. You will want to add content on a regular basis that has to do with your target sports and the overall topic in general. With a blog, you can share videos, photos, and written content.
  • Sports Info – Think of part of your website as a business card where you let people know how to get in touch with you. Have your email, phone number, and a mission statement on the contact information page so people know what you’re about and where to reach you.
  • Videos – videos related to or outlining top players in each position, boom and bust players, and other highlights are not that difficult to come by, and can be shared when you come across ones you think are interesting. You can also get your own camera and record your own thoughts and ideas.

How To Get Website Visitors

You cannot just expect your website to do well right after building it. There are a few ways to get traffic, and here you’re going to learn about social media and search engine optimization so you have a couple of methods to work with that are known to work.

  • Social Media – Create a social media profile for your business and you can reach out to who is currently a member on your site. Then you can ask them to share your content with who they know. You can pay for ads on this kind of website that reach out to people that are likely to be interested if you need more followers after that.
  • SEO – SEO is where you find out ways to rank well in search engine results so you can attract more visitors. Find someone to help with this, and remember to use keywords in your content when you update your blog or add anything to your website. Go look at popular websites that already do well in search engine results and check out how they use keywords in their content to get an idea of what to do with yours.

These web design ideas for fantasy sports enthusiasts can help if you need to create a page for your fantasy site or just to make a blog so you can share various ideas with your members. You can now see that there are quite a few different ways to work on a website.

Why Scarcity Is Such An Effective Marketing Tactic

You have probably been lured in by a great deal because it was one of the last widgets available. Perhaps you joined a webinar because there was only room for ten more people at $XX price. Even if you clicked on a link for a free product before midnight, you know exactly what scarcity marketing is. What you may want to know is how to go about using it in your online promotions and messages.

The title of this article gives you yet another idea of what scarcity marketing incorporates. You want to give your visitors the idea that if they do not act right away, they are going to miss out on something incredible.

The first thing to implement with scarcity marketing is sincerity. You cannot continuously use this as a way to bait visitors to your product or service site unless you have a sincere message. You have to genuinely have a product or service available that is on sale or being sold at a tremendous discount. Otherwise, you can lose your visitors’ trust.

On the other hand, making use of this type of marketing to get rid of products that would be a total loss is a great way to retain your revenue. It is also a great way to fill up empty motel rooms or sell additional seats to a speech or performance that would otherwise cost you money. Learn more about using scarcity in design to get visitors to click right away.

Everyone loves a good deal, and the Internet is pretty much the world’s online clearing house. People are always checking for the next great coupon offer, whether they are using their smartphones, a tablet, or their laptop. There are plenty of opportunities to make use of scarcity offers using your website, your social media, blog, or your newsletter. Plus, if you have a solid search engine optimization plan in place, you can even make usage of this tactic on your site. For more details, you can check out a firm in Chicago to see how they can help.


There are two basic types of scarcity offers:

  1. The first type is the time-limit or deadline offer.
  2. The second is the inventory limit offer. For instance, you want people to act until June 1 to get in on the 75 percent off deal with your bed and breakfast. You send out a message with just that offer about a week before the deal expires.

In this case, you are using your online message to deliver a call to action that inspires your visitors to act by a certain deadline. If you have X number of t-shirts or other items available for a giveaway, you can deliver a call-to-action to hurry and buy them before they are sold out.

You have to give them the honest message that there are really only X number of items left, so each person should order right away. You can implement these types of marketing messages on a daily basis if you choose or you can take advantage of them at certain times of the year. The holidays are great times for special deadline offers. If you have a search optimization agency working on your website, you can have them change content and optimize your site accordingly for various times of the year.

Go ahead and craft your message. Be sure to indicate a deadline and use words like “act now!” No one wants to miss out on a great deal, especially online.